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BACKSTAGE:

Published on .

IBM Corp. goes after a young, hip demographic in spots that broke over the weekend supporting its sponsorship of the Public Broadcasting Service concert series "Sessions at West 54th." Creative by Ogilvy & Mather, New York, features a young fan reveling in backstage minutiae like Willie Nelson's bandanna; Sheryl Crow's guitar (and toothbrush); Ziggy Marley's equipment; and
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