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Published on .

The Backstreet Boys, under pursuit by a mob of female fans, romp through restaurants and onto a double-decker bus in a TV spot kicking off Sears, Roebuck & Co.'s back-to-school ad campaign. The spot, from Y&R Advertising's New York and Chicago offices, breaks Aug. 1 and will run on teen programming-to promote sponsorship of the group's fall North American tour and a sweepstakes tie-in. Their song "Larger Than Life" will be used in additional spots for Sears
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