Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bad rap: Companies patrol Internet for online abuse

Published on .

The Internet can be a double-edge sword when it comes to marketing. In addition to helping companies promote their products, the Net can also be fertile ground for abuse, with unhappy customers posting complaints to newsgroups, bulletin boards, chat rooms and Web sites.

To prevent online damage to brands and reputations, some companies are monitoring the Internet on their own, while others are looking outside for help.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: