Bad rap: Companies patrol Internet for online abuse

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The Internet can be a double-edge sword when it comes to marketing. In addition to helping companies promote their products, the Net can also be fertile ground for abuse, with unhappy customers posting complaints to newsgroups, bulletin boards, chat rooms and Web sites.

To prevent online damage to brands and reputations, some companies are monitoring the Internet on their own, while others are looking outside for help.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

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