Bally to start new brand

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Swiss shoe maker and retailer Bally plans to launch a new brand of leisure footwear and clothing and has named TBWA Simons Palmer, London, agency for the project. Executives said spending on the assignment could reach $48 million. The new brand will be launched next spring in the U.S. and Europe, and in other world markets in 1999. EuroSpace will handle media planning and placement.

Copyright June 1997, Crain Communications Inc.

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