×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Banana Republic breaks ads

Published on .

The Gap Inc.'s Banana Republic, San Francisco, this week gets an early start on its holiday advertising with a TV campaign focusing on cashmere products. The campaign, developed in-house, also will include a push for the 300-store specialty chain's new online selling site (bananarepublic.com). Fourth-quarter spending is expected to exceed last year's $12 million.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: