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Bank of America deposits $90 mil account at TN Media

Published on .

Bank of America, Charlotte, N.C., selected True North Communications' TN Media, New York, as media agency of record on its $90 million account. Carat USA, Los Angeles, was the other finalist. True North agencies already handle Bank of America creative. A special consortium of Bozell Worldwide, New York, and Temerlin McClain, Irving, Texas, won creative in December. The new Bank of America was formed through the merger of NationsBank Corp. and BankAmerica Corp. GSD&M, Austin, Texas, handled media for the premerger BankAmerica, and NationsBank used TN.

Copyright April 1999, Crain Communications Inc.

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