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Published on .

(June 5, 2001) -- Personalized relationship marketing company Peoplestreet, Cambridge, Mass., has signed a strategic partnership deal with Bank of America.

Peoplestreet will provide access to a co-branded Web site where Bank of America customers can update their contact information. Due out later this year, the updated information will integrate directly into personal information management programs and handheld devices, such as Microsoft Outlook, Lotus Notes and Palm.

As part of the agreement, Bank of America also will offer its more than 140,000 associates Peoplestreet LiveCards, which can be used as a branded signature in e-mail. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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