Bank of America is expected to break an estimated $60 million branding campaign Monday. The multimedia effort includes seven 15-second b&w spots that show people at different stages in life. There are multiple taglines. The campaign, aimed both at consumers and businesses, is handled by Deutsch
, New York and Santa Monica, Calif. GSD&M, Austin, Texas, handles the broadcast buying assignment.
Copyright October 1997, Crain Communications Inc.