Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bank of America readies $60 mil campaign

Published on .

Bank of America is expected to break an estimated $60 million branding campaign Monday. The multimedia effort includes seven 15-second b&w spots that show people at different stages in life. There are multiple taglines. The campaign, aimed both at consumers and businesses, is handled by Deutsch, New York and Santa Monica, Calif. GSD&M, Austin, Texas, handles the broadcast buying assignment.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: