The Cherry Hill, N.J., regional bank planned to open the first two of a planned 130 branches in New York and Long Island with events and promotions, but those activities have been postponed, and the bank's advertising will be revised.
"All that has been put on hold at least a couple of weeks, until we see what happens," said David Flaherty, vice president of corporate communications at Commerce Bank. "We certainly want to do what it appropriate."
He added that bank executives are meeting today with their agency, Tierney Communications, Philadelphia, to strategize. The print and outdoor ads for the New York launch had included a photo of lower Manhattan with the Twin Towers prominently displayed.
All Commerce Bank employees who were in New York preparing for the launch made it back safely, Mr. Flaherty said.