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Bank One names Deutsch for $60 mil acc't

Published on .

Bank One selected Deutsch, New York, to handle its $60 million account. D'Arcy Masius Benton & Bowles, New York and St. Louis; TBWA/Chiat/Day, New York; and an undisclosed Chicago-based affiliate of DDB Needham Worldwide were all said to be in the running for the business. The Martin Agency, Richmond, Va., previously handled. The Bedford Group, Atlanta, was the review consultant.

Copyright March 1999, Crain Communications Inc.

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