BANK READIES CAMPAIGN FOR NEW YORK EXPANSION

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(Aug. 9, 2001) -- Commerce Bank, Cherry Hill, N.J., will expand to the New York market in September, backed by an ad campaign from Tierney Communications, Philadelphia.

The regional bank will open the first two of 130 projected branches in New York and on Long Island Sept. 14 and will promote services such as seven-day-a-week banking hours.

Tierney will start spreading the news Aug. 20 with a campaign that includes print, TV, out of home and direct mail tagged "America's most convenient bank." -- Mercedes Cardona

Copyright August 2001, Crain Communications Inc.

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