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Bank One review down to 4 contenders

Published on .

Bank One heard presentations from at least four agencies the week of March 8 in its $60 million review. D'Arcy Masius Benton & Bowles, New York and St. Louis; Deutsch and TBWA/Chiat/Day, New York; and an undisclosed Chicago-based affiliate of DDB Needham Worldwide are in the running, said executives close to the review. Bank One didn't return calls. Bedford Group, Atlanta, is the consultant. Martin Agency, Richmond, Va., previously handled.

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