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Bank One to review interactive

Published on .

Bank One Corp., Chicago, plans to launch a review for an interactive agency after it completes a review for its $60 million general advertising account. The Martin Agency, Richmond, Va., had handled interactive on a project basis. Bank One has severed its ties with Martin, which also handled the general ad account. Bank One expects to wind up its general agency review by April 1 with a decision to follow.

Copyright January 1999, Crain Communications Inc.

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