×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bank One, First USA open bank online

Published on .

Bank One and its First USA unit opened their newly branded Internet bank, WingspanBank.com. Ads, created by Gardner/Nelson Project, New York, with no mention of the parentage, note, "If your bank could start over, this is what it would be." Carat, New York, placed the multimillion-dollar print, TV and radio campaign.

Copyright July 1999, Crain Communications Inc.

In this article:
Most Popular