Bank One, First USA open bank online

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Bank One and its First USA unit opened their newly branded Internet bank, WingspanBank.com. Ads, created by Gardner/Nelson Project, New York, with no mention of the parentage, note, "If your bank could start over, this is what it would be." Carat, New York, placed the multimillion-dollar print, TV and radio campaign.

Copyright July 1999, Crain Communications Inc.

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