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BankBoston consolidates at Hill Holliday

Published on .

BankBoston Corp., Boston, named Hill Holliday Connors Cosmopulos, Boston, as agency of record in an account consolidation. Hill Holliday will handle all domestic advertising and coordinate brand building worldwide. Billings are estimated at $25 million domestic. The account consolidates the assignments of Hill Holliday, BankBoston's AOR since 1992, and Mullen, Wenham, Mass., which handled BayBanks. The two banks merged in 1996.

Copyright January 1998, Crain Communications Inc.

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