The biggest example may be in the Boston market, where hometown player FleetBoston Financial Corp. is being acquired by Charlotte, N.C.-based Bank of America Corp.
"It just presents an opportunity for the local guys," said Chris Lawson, president of Clarke Goward, Boston. Clarke Goward was hired last year by Rockland Trust Co., in southeast Massachusetts, which stepped up its advertising after the Fleet announcement.
Interpublic Group of Cos.' Mullen was hired last month to handle the account of Eastern Bank, another Boston institution bidding for Fleet's customers. A campaign breaks this month, tagged "This is our territory."