×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Banner ads feature phone call button

Published on .

Internet service provider Access, Memphis, Tenn., and Archer/Malmo Interactive, the interactive arm of Memphis-based ad agency Archer/Malmo, are participating in a pilot for Web-based advertising. As part of the pilot, Access banner ads designed by Archer/Malmo Interactive feature a button that initiates a phone call between the site visitor and an Access representative who can respond to the visitor's questions and requests. Westford, Mass., start-up WebDialogs developed the technology and Flycast Communications, San Francisco, is handling banner placement through its site network.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: