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Barbie lookalikes take a realistic turn

Published on .

Get Real Girl, a company making what it calls a realistic alternative to Mattel's Barbie dolls, tomorrow unveils its Web site. Created by Clear Ink, Walnut Creek, Calif., the site (www.getrealgirl.com) is not to be confused with shopping venue, adult site realgirl.com or Procter & Gamble Co.'s BeingGirl.com.

Six dolls that have more realistic proportions include basketball player Nakia and soccer star Gabi. They aim to be better role models for girls, said David Burk, president-chief operating officer of Clear Ink.

No advertising campaign has been set for Get Real Girl, which will be sold online at eToys and Toysrus.com, as well in retail outlets such as Target Stores.

Copyright August 2000, Crain Communications Inc.

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