Bare Naked Ladies say don't drink and drive

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TORONTO -- Recording Artists Against Drinking and Driving (RADD) is launching a campaign to combat drunk driving this fall. Posters will be placed at Molson live entertainment venues, university and college campuses, at schools and in liquor control board outlets. A TV public service announcement is also in production. Ads will feature such well-known Canadian musical artists as Tom Cochrane, Jann Arden, RUSH, the Bare Naked Ladies and Ashley MacIsaac.

The tone of the campaign is upbeat, non- judgmental, and targeted to the youth market. The campaign was created by The Sonar Group of Toronto.

Molson Breweries of Toronto has become a principal sponsor the RADD program this year and is funding it through the Molson Take Care initiative, a 10-year responsible-use program.

RADD is a non-profit organization which uses celebrity name recognition and status to create positive attitudes around drinking and driving. It originated in the U.S. in 1986 as a radio-driven public awareness campaign.

Copyright August 1997, Crain Communications Inc.

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