×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Barilla enlists Media Edge

Published on .

Young & Rubicam's Media Edge, London, landed the estimated $40 million global media buying and planning account for Barilla, the premium Italian pasta brand. Barilla Group, previously at Mediacom, will be spending $26 million in Europe and $14 million in the U.S., Australia, Brazil and Mexico. European markets include Austria, France, Germany, Greece, Scandinavia, Spain, Switzerland, Turkey and the U.K. Earlier this year, Y&R, which handled Barilla creative in Italy, picked up the account in the rest of the world from Mediacom sister agency Grey Advertising.

Copyright October 1999, Crain Communications Inc.

In this article:
Most Popular