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Barilla invites Y&R, Saatchi

Published on .

Barilla, Parma, Italy, invited Young & Rubicam and Saatchi & Saatchi to pitch for the $90 million international account that the pasta marketer pulled from Grey Advertising over the placing of a political ad. Industry observers believe the secretive company also may include a third network on its pitch list. Y&R, Milan, handles Barilla in Italy, the marketer's largest market.

Copyright January 1999, Crain Communications Inc.

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