There are three undisclosed agencies in the mix. A spokesman at TBWA/Chiat/Day would not confirm the firing and would only say that the agency had not worked on the business for several months.
A spokeswoman for the Barnes & Noble retail division denied there was a review. She said that the company has taken its advertising in-house and is talking to agencies to do project work.
However, according to advertising executives, Barnes & Noble has folded its marketing departments for the Web site and retail stores into one unit and is actively searching for a new agency to handle the combined business. The majority of the assignment would handle retail. -- Richard Linnett
Copyright May 2001, Crain Communications Inc.