Barnes & Noble launches customer acquisition program

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Barnes & Noble's Web site has unveiled a reciprocal marketing program with seven e-commerce companies, to give the online bookseller access to new customers and revenue through co-branded online and offline marketing efforts, including incentives. The participating companies posting reciprocal links on their sites are 1-800-Flowers.com, Expedia.com, JCrew.com, L.L.Bean.com, PETsMART.com, PlanetRx.com and VitaminShoppe.com.

Copyright February 2000, Crain Communications Inc.

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