Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Barnes & Noble launches customer acquisition program

Published on .

Barnes & Noble's Web site has unveiled a reciprocal marketing program with seven e-commerce companies, to give the online bookseller access to new customers and revenue through co-branded online and offline marketing efforts, including incentives. The participating companies posting reciprocal links on their sites are 1-800-Flowers.com, Expedia.com, JCrew.com, L.L.Bean.com, PETsMART.com, PlanetRx.com and VitaminShoppe.com.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: