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barnesandnoble.com climbs aboard Netcentives

Published on .

barnesandnoble.com has joined with Netcentives to offer a frequency buying program to customers spending $50 or more on books. As part of the agreement, barnesandnoble.com will be the exclusive bookseller for the Netcentives ClickRewards program. Rewards collected on Netcentives partners are redeemable for airline miles as well as hotel stays and other benefits.

Copyright September 1998, Crain Communications Inc.

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