Barron's gets colorful

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Barron's, a weekly newspapers published by Dow Jones & Co., ran its first four-color ad in the issue dated July 24--a two-page spread featuring the Eldorado Touring Coupe from the Cadillac division of General Motors Corp. The same four-color presses that produce Barron's are expected to be used to add four-color ads to Dow Jones flagship daily The Wall Street Journal in the near future.

Copyright July 1995 Crain Communications Inc.

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