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(July 30, 2001) LONDON -- U.K. banking giant Barclays Bank has awarded Bcom3 Group-backed Bartle Bogle Hegarty with its above-the-line advertising business worth between $30 million and $60 million.

The appointment, without an official pitch, is a major blow to incumbent Leagas Delaney, which will continue to work with unspecified projects for the "foreseeable future."

Barclays brands Barclaycard and The Woolwich will continue to work with BMP and Publicis Groupe, respectively. Starcom Motive, part of Bcom3, snapped up the bank's media buying and planning business in early July.

Commenting on the move, Simon Gulliford, Barclays Group marketing director, said, "Leagas Delaney have consistently produced high quality, award-winning work for Barclays. However, the Barclays brand is expanding all the time, and we believe this requires us to bring in new input to develop the overall group-wide strategy, as we wanted to get a fresh view from an agency currently not working with any of the group businesses."

Tim Delaney of Leagas Delaney, said, "Barclays is a changing company, and I'm sure BBH will bring additional fire power to the brand."

BBH will initially work on creative for new products to be launched later this year. Any corporate advertising will not appear till 2002. -- Ali Qassim

Copyright July 2001, Crain Communications Inc.

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