The win is a tremendous boost for the New York office, which also recently picked up the $50 million World Gold Council account. In that review, the agency bested Wieden & Kennedy, TBWA/Chiat/Day, Publicis, DDB and Messner Vetere McNamee Schemetterer/Euro RSCG, all in New York.
BBH USA is still searching for a creative director to replace Ty Montague, who departed last year for Wieden & Kennedy. "We've narrowed the list of candidates considerably," said Cindy Gallop, president of BBH USA.
Copyright January 2001, Crain Communications Inc.