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Baseball players launch Web site

Published on .

The Major League Baseball Players Association, New York, is launching its own Web site, Bigleaguers.com. The site, created by THINK New Ideas, New York will be combined with the Player's Choice brand in the first branding campaign by the players' union. An agency search begins shortly for a single agency to handle this campaign. Spending plans were not disclosed.

Copyright July 1997, Crain Communications Inc.

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