J. Walter Thompson USA, New York, retooled part of its Lipton Brisk iced tea campaign to capitalize on the Major League Baseball playoffs and World Series games. JWT
taped a new voice-over for its "Babe" spot to air on playoff and World Series games, reflecting this season's home run race. In the redubbed spot, the Claymation Babe Ruth declares "with this stuff, I could have hit 80!"
Copyright October 1998, Crain Communications Inc.