Major League Baseball players on May 31 went to bat for the World Health Organization's 12th annual World No Tobacco Day by leading high school pep rallies and urging students, parents and teachers to quit smoking for at least one day. New York Yankees star Paul O'Neill and the Los Angeles Dodgers' Eric Karros led rallies in their teams' hometowns, inviting students to sign an oversize pledge card promising to quit or not to start smoking. A public service announcement featuring Messrs. O'Neill and Karros, as well as five other MLB players, emphasizes the importance of staying tobacco-free. It's airing on local TV outlets and in major league ballparks. Walnut Park Productions, New York, created the PSA on behalf of the Coalition for World No Tobacco Day. The coalition includes the American Cancer Society, American Heart Association, Campaign for Tobacco-Free Kids and Robert Wood Johnson Foundation.
Copyright May 2000, Crain Communications Inc.