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'Basketball City' picks Muller

Published on .

Basketball City, New York, has selected Muller Sports Group, New York, to serve as its strategic marketing consultant. Basketball City, opening in May, contains six full-length courts, a basketball training center, locker rooms and a lounge. The New York location is the prototype for a national chain. Muller will assist in developing a marketing program, brand positioning, and an apparel line.

Copyright April 1997, Crain Communications Inc.

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