×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Basketball joins with AOL

Published on .

The National Basketball Association and Women's National Basketball Association teamed up with America Online in a multiyear strategic alliance. The two leagues and AOL will undertake extensive offline and online co-branding efforts. The deal includes promotion of NBA.com and WNBA.com on multiple AOL properties such as CompuServe, Netscape and Digital City. AOL in turn, will receive on-air promotion during NBA and WNBA televised games on network and cable TV.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: