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Basketball joins with AOL

Published on .

The National Basketball Association and Women's National Basketball Association teamed up with America Online in a multiyear strategic alliance. The two leagues and AOL will undertake extensive offline and online co-branding efforts. The deal includes promotion of NBA.com and WNBA.com on multiple AOL properties such as CompuServe, Netscape and Digital City. AOL in turn, will receive on-air promotion during NBA and WNBA televised games on network and cable TV.

Copyright June 2000, Crain Communications Inc.

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