Baskin-Robbins names VP-marketing

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Baskin-Robbins, Glendale, Calif., named Carolyn O'Keefe VP-marketing. A veteran of Tricon Global Restaurants' Taco Bell chain, she most recently was VP-marketing at Walt Disney Co.'s Disney Interactive division. She succeeds interim VP-Marketing Don Skeoch, now in a new role as VP-marketing for the international retailing division of Baskin-Robins' parent Allied Domecq.

Copyright March 1998, Crain Communications Inc.

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