Baskin-Robbins USA, Glendale, Calif., narrowed the list of agencies competing for its estimated $25 million account to Foote, Cone & Belding, Los Angeles; Deutsch
and Rubin Postaer & Associates, both Santa Monica; and The Persuasion Group, Venice (the retail arm of TBWA
Chiat/Day). Incumbent D'Arcy Masius Benton & Bowles, Los Angeles is not participating.
Copyright September 1997, Crain Communications Inc.