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Bass licenses Hooper's Hooch drink

Published on .

Bass Beers Americas, Atlanta, said it signed a licensing agreement with United States Beverage, Darien, Conn., for its Hooper's Hooch brand, a malt-based alcoholic lemonade-style drink with 4.7% alcohol first introduced in the U.K. in 1995. Sales and marketing will be handled by USB.

Copyright September 1998, Crain Communications Inc.

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