Audi asks 5 to pitch $80 mil acc't in Germany
[ingolstadt, germany] Audi has invited Wieden & Kennedy's Amsterdam office and four German agencies to pitch the carmaker's $80 million account in Germany. Audi's previous German agency, Jung von Matt, Hamburg, resigned the business at the end of March after winning BMW's German account. Scholz & Friends and Baader Lang Behnken, both Hamburg; DDB Needham Worldwide-owned Heye & Partner, Munich; and Rempen & Partner, Duesseldorf, are also believed to be participating in the review. Audi declined to confirm the names of agencies it is considering.
LVMH in review for $20 mil print account
[new york] LVMH Moet Hennessy Louis Vuitton is conducting a $20 million print review, according to a publishing executive. Contenders include Carat MBS, Grey Advertising and TN Media, all New York. Deutsch, New York, resigned the U.S. media buying and planning account for LVMH in April, but retained buying and planning for the Louis Vuitton brand. LVMH executives could not be reached for comment by press time.
BK testing Icee as milk shake replacement
[miami] Burger King Corp. this summer is expanding to 250 restaurants in various markets a test of Icee, a frozen carbonated soft drink, with an eye toward replacing its labor-intensive milk shakes. The move comes from an alliance formed last December between Burger King's soft-drink supplier, Coca-Cola Co., and Icee, a division of J&J Snack Foods, a J&J spokesman said. Burger King executives could not be reached by press time. Icees are currently sold in Kmart stores, convenience stores and other venues.
Electric institute ads tout environmental work
[washington] Edison Electric Institute on June 1 will break a $3 million print campaign focusing on the utility industry's environmental efforts. The ads, created by W.B. Doner & Co., Baltimore, will break first in The Wall Street Journal and The New York Times, followed by publications including Better Homes & Gardens, Business Week, George and U.S. News & World Report.
Automaker Daewoo to name single shop
[compton, calif.] Daewoo Motor America, preparing for a launch by early September, expects to consolidate all advertising at one agency nationally in the next 30 to 45 days. VP-Marketing Bill Tucker said the automaker will select from among its current four regional shops: Fletcher Martin, Atlanta; Ground Zero, Santa Monica, Calif.; Korey, Kay & Partners, New York; and Leap Partnership, Chicago. Budget is to be determined; Daewoo plans limited advertising, relying heavily on Internet promotion to reach its college target. Mr. Tucker was the executive who hired Leap regionally, but said all four shops now have an even shot.
Grey shuttering G2 unit that handled Mitsubishi
[huntington beach, calif.] Grey Advertising is closing its G2 unit, which exclusively services client Mitsubishi Motor Sales of America. The closing follows Mitsubishi's recent notification of Grey that it would review its contract, valued at $75 million to $90 million, when it expires this October. A Grey spokeswoman said the agency would not participate in such a review. G2 this month lost a pitch for Mitsubishi's $50 million Galant sedan launch to Deutsch, New York and Marina del Rey, Calif. Deutsch also won Mitsubishi's consolidated dealer assignment earlier this year.
Fox unit ties to rock duo for game sound track, tour
[los angeles] Fox Interactive, a unit of News Corp.'s Fox Filmed Entertainment, has inked a deal with electronic rock duo Crystal Method to create the sound track for its forthcoming PlayStation videogame N2O: Nitrous Oxide. As part of the deal, N20 will serve as the presenting sponsor of the duo's upcoming U.S. tour. Financial terms weren't disclosed.
Yahoo!, Quigley team to sell cold remedy on the Internet
[doylestown, pa.] Quigley Corp. and Yahoo! have formed a marketing alliance to create an advertising program to sell Quigley's Cold-Eezer Plus lozenges via the Internet. Customers will be able to order the product on the Net for $19.95, shipping included.
Tiger Electronics will spend an estimated $4 million to launch game.com Pocket Pro, its rival to Game Boy, the hand-held videogame platform marketed by Nintendo of America. TV spots start in September. Posnick & Kolker, New York, handles. . . . Hewlett-Packard Co.'s Computer Organization on June 1 will launch a new e-business spot promoting servers, using Intel Corp. co-op money and extending its estimated $12 million to $15 million TV business campaign launched in March. Saatchi & Saatchi, San Francisco, is the agency. . . . Don Aicklen to senior VP, Harte-Hanks Direct Marketing, Cincinnati, a new position, from VP-sales. . . . Polaroid Corp. last week introduced its [X]OOR sunglasses brand with ads from Eisner & Associates, Baltimore. The $2 million TV, radio and outdoor campaign broke in U.S. test markets, including Miami, San Diego and Baltimore. . . . Julian Baim, 49, senior VP, and Ken Wollenberg, 50, chief marketing officer, have both been promoted to exec VPs at Mediamark Research Inc., New York. . . . Conseco has secured a 20-year agreement with the Indiana Pacers to name the basketball team's new arena Conseco Fieldhouse, after the financial services company. The deal is valued at $40 million-plus.