Bates cleans up Hoover's $11.5 million

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LONDON--Hoover has awarded a total $11.5 million of pan-European advertising business to Bates Worldwide, London.

The appointment follows a three-way pitch including Saatchi & Saatchi and TBWA GGT Simons Palmer.

Bates' brief is to launch a new range of Hoover washing machines and a new vacuum cleaner in major European markets including the U.K., Germany, France, Spain and Italy. The agency is also picking up $4 million worth of business for Vortex, Hoover's vacuum cleaner sub-brand.

Bates' below-the-line subsidiary 141 will produce brochures and point of sale material.

Media remains at CIA Medianetwork.

Copyright June 2000, Crain Communications Inc.

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