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Bates gets Medalla beer account

Published on .

Miller Brewing Co. Thursday assigned U.S. advertising for Molson Breweries' new Medalla brand to Bates USA, New York. Young & Rubicam, New York, had previously handled virtually all Molson brands. Medalla is a Puerto Rican beer made by Cerveria India that Miller is aiming to take to the rest of the country. Much of the advertising is expected to be in Spanish.

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