×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bates gets Medalla beer account

Published on .

Miller Brewing Co. Thursday assigned U.S. advertising for Molson Breweries' new Medalla brand to Bates USA, New York. Young & Rubicam, New York, had previously handled virtually all Molson brands. Medalla is a Puerto Rican beer made by Cerveria India that Miller is aiming to take to the rest of the country. Much of the advertising is expected to be in Spanish.

In this article:
Most Popular