Bates keeps Miller Genuine Draft

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Bates USA, New York, has retained Miller Brewing Co.'s Genuine Draft ad account. Miller officials could not be reached for comment but agency executives said Miller notified D'Arcy Masius Benton & Bowles, St. Louis, and Ogilvy & Mather, New York, the agencies remaining in the competition. Young & Rubicam, New York, had earlier dropped out.

Bates' new campaign for Genuine Draft is expected to break by Thanksgiving. The decision eases major worries for Bates; Miller was a charter client of the agency under its former Backer Spielvogel Bates moniker, and Bates suffered when Miller moved Miller Lite away in 1990.

For DMB&B, the decision dashes hope of replacing Anheuser-Busch, which quit the agency after 79 years when it learned DMB&B's TeleVest media buying unit agreed to buy time for rival Miller.

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