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Bates may be in race for Continental

Published on .

Late last week, as finalists presented pitches in Continental Airlines' $50 million review, Bates USA, New York, was said to have entered the contest. The airline originally sought global media capabilities but allowed presenters to include creative as well. Incumbent Richards Group, Dallas; and Ogilvy & Mather, TBWA Chiat/Day and N.W. Ayer & Partners, all New York, remained after a cut in early July.

Copyright August 1997, Crain Communications Inc.

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