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Bates, Zenith respond to Miller lawsuit

Published on .

Responding to a $6.9 million lawsuit filed by Miller Brewing Co. in U.S. District Court here, Bates USA and Zenith Media Services, both New York, denied they were obligated to deliver makegoods for their former client, saying Zenith had agreed to use its best efforts (AA, June 22). The agencies, dropped by Miller in 1996, also accused the brewer of failing to use successor shop Leo Burnett USA, Chicago, to obtain the makegoods.

Copyright July 1998, Crain Communications Inc.

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