Lopito, Ileana & Howie, Guaynabo,
Creative Director: Tere Davila, A. De Jesus
Art Director: F. Rey
Copywriter: A. De Jesus
Producer: M. Hernandez
Production Company Director:
A. Traverso, X-Films
This bud light ad was all visual appeal and little dialogue. There is no talk of hops, smooth taste or any attributes.
A techno soundtrack blasts and throbs through a large boom box, standing alone in a high-tech, steel-paneled room. The camera zooms in and out and then swoops around the back to reveal the source of its power: six electrified cans of Bud Light where the batteries should be. "Bud Light. Provoke your senses," voice-over says.
The judges admired the edgy execution that let high-quality animation, sound and visuals do the talking. They agreed it had good production values and a concept that would work in any language.
Miller Brewing Co.'s Miller Genuine Draft: "House Party"
Wieden & Kennedy, Portland
Creative Director: Susan Hoffman
Art Director: Jeff Williams
Copywriter: Rosario D. Garza, Jeff Kling
Producer: Jeff Selis
Production Company Director: Melanie
McDaniels, Palomar Productions
The b&w execution is part of a Miller Genuine Draft campaign that adapted former general market agency Wieden & Kennedy's "Miller Time" work for MGD. It uses the same style of photography and large-type white titles.
The agency shot a house party in b&w video-verite style. "It's time for Friday," say the titles that fade in. After more shots of grinding couples, partygoers drinking tall ones and even a wallflower sprawled on the couch, another set of