Veterans helped Boston's Doyle Advertising & Design Group sweep the shows, winning an ADC Gold and Silver, a Bronze Pencil and an Andy
DM9 Publicidade in San Paulo, Brazil, won an Art Directors Club International Silver for this elegant Eye Bank campaign; and, for the first time ever, the One Show awarded a radio campaign Best of Show-three spots from Hoffman/Lewis, San Francisco, for Prego, a local restaurant.Below: the script from a Prego radio :60 called 'Paulo'
(Set to the theme from "A Man and a Woman," with a bad Italian-accent voiceover.)
Paulo has just enjoyed his fabulous meal of Capellini al Pomodoro at Prego, the restaurant. He pays the bill and makes his way toward the bar. Everyone admires him. Or so it seems to Paulo. He is on the prowl. He is a cat. A panther. He is ... Paulo.
Does he care that his fly is down? No, he doesn't care. He doesn't know! So why should he care? He waves to the Prego staff and calls them by name. Giancarlo! Giuseppe! Roberto! They do not answer. These are not their names.
But Paulo is pleased. He believes he has made an impression on the leggy brunette perched at the end of the bar. She is kittenish, thinks Paulo. But I am the bigger cat. A lion, thinks Paulo. She looks up.
What is that she sees? Is it the blueness of his eyes? The strength of his chin? No, it is the spinach caught between his teeth.
It has been there for hours.
Prego. Union Street, San Francisco. See. Be seen. Be seen eating.
Right: Portfolio Center students Melanie Menkemeller (art director) and Anne Marie Floyd (writer) landed two Gold Pencils for their NASA spec campaign. Far right: a comic Pet Food Warehouse spot, directed and written by Jarl Olsen of Dublin Productions and Kruskopf Olsen, Minneapolis, took a Gold Pencil
A page from photographer Stephen Wilkes' self-promotional book called 'Burned Objects,' an ADC Silver winner
Above: Singapore-based Neil French won an ADC Silver for a phony print campaign on behalf of The Singapore Straits Times, which showed how effectively newspapers could sell beer, even an imaginary high-alcohol brew like XO. Left: a spicy campaign for Juan's Mexican Patio helped Portfolio Center writer Steve Murray and art director Andrew Ockene win an Andy in the student competition
Bates/Hong Kong really kicks some ass with this Bronze Pencil winner for Preparation H. Right: New York's The Idea Factory was rewarded with a Bronze