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Bauch & Lomb picks Bozell

Published on .

Bausch & Lomb, Rochester, N.Y., awarded its $40 million global Ray-Ban sunglasses account to Bozell Worldwide, New York. Bausch & Lomb announced in December it was parting ways with the previous Ray-Ban agency, Bartle Bogle Hegarty, after only six months together. Bozell already handles Bausch & Lomb's $10 million skincare account, including brands such as Curel and Soft Sense.

Copyright January 1997, Crain Communications Inc.

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