Bausch & Lomb heeds FDA

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Bausch & Lomb, Rochester, N.Y., said it received a warning letter from the U.S. Food & Drug Administration requesting the company stop making alleged false claims in professional advertising and promotional materials for PureVision soft contact lenses, launched last month. Company President-Chief Operating Officer Carl Sassano said in a statement Bausch & Lomb takes the "matter seriously" and has halted distribution of the materials. The FDA has objected to claims that the lenses provide "a new level of ocular health"; that they are for "continuous wear" and thus differ from "extended wear" lenses; and that "continuous wear" lenses are superior to "extended wear" lenses because of their design.

Copyright May 1999, Crain Communications Inc.

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