Bausch & Lomb hired Bozell Worldwide in a consolidation of its worldwide vision-care account. Billings are estimated at $55 million to $70 million; the U.S. portion is estimated to be less than $30 million. Bozell's New York office will lead the account, which includes ReNu solution, its new MultiPlus extension and all contact lens and lenscare brands. Agencies previously holding major parts of the business include Messner Vetere Berger McNamee Schmetterer Euro RSCG and Warwick Baker O'Neill, both New York, and Draft Worldwide, Chicago.
Copyright November 1997, Crain Communications Inc.