LEVERKUSEN--Bayer here has invited five Germany-based agencies to pitch for its estimated $30 million to $40 million corporate advertising business. Included were: incumbent DDB
Worldwide, Duesseldorf; J. Walter Thompson Co., Frankfurt; Grey Advertising and BBDO
Worldwide, both Duesseldorf; and Hamburg-based Springer & Jacoby A first round of presentations will be held at the end of January.Bayer's media buying is handled by Duesseldorf-based MediaCom
Copyright December 1999, Crain Communications Inc.