Bayer invites German agencies to pitch

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LEVERKUSEN--Bayer here has invited five Germany-based agencies to pitch for its estimated $30 million to $40 million corporate advertising business. Included were: incumbent DDB Worldwide, Duesseldorf; J. Walter Thompson Co., Frankfurt; Grey Advertising and BBDO Worldwide, both Duesseldorf; and Hamburg-based Springer & Jacoby A first round of presentations will be held at the end of January.Bayer's media buying is handled by Duesseldorf-based MediaCom.

Copyright December 1999, Crain Communications Inc.

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