Bayer launches One-A-Day extensions

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Bayer Consumer Care launches two extensions to its One-A-Day herbal supplement line this week, backed by a $5 million TV campaign from Euro RSCG Tatham, Chicago. The effort will continue to feature actress Annie Potts and centers on new Joint Health; BedTime & Rest is the other new product.

Copyright August 1999, Crain Communications Inc.

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