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Bayer may relaunch Aleve with $75 mil push

Published on .

Bayer Corp. is exploring a $75 million relaunch for Aleve pain reliever, testing the first new ads since it took responsibility for the brand a year and a half ago. The new ad from BBDO Worldwide uses the tagline, "Real relief is all day relief."

Copyright April 1998, Crain Communications Inc.

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