The Federal Trade Commission certified the Children's Advertising Review Unit of the Council of Better Business Bureaus as the first group to be able to certify marketers are complying with the Children's Online Privacy Protection Act. Marketers who are members of CARU will be considered to be in "safe harbor" and complying with industry self-regulation. The law requires Web marketers reaching children under 13 to protect information it collects from children. Some consumer groups had objected to CARU's application, arguing that it and several other groups that had applied to the FTC hadn't adequately addressed issues required by the law. In approving the designation the FTC said CARU had responded by making some changes in its procedures
Copyright February 2001, Crain Communications Inc.